13 - AI Generated Content

13 - AI Content Generation === [00:00:00] Andrew Pierno: I'm gonna do something slightly different this week. So, you know, a lot of times we'll talk about m and a and all that cool stuff, but the reality is most of the work is in operating. And in that vein, let's talk about content and experimenting with AI generated content. And much like everybody else in the world, we too are experimenting with this. We just bought a company called Support Guy. It had a blog with two articles. And we needed to kind of fill that out with a couple more. So this chatbots versus human support, the future of customer support were the initial two blog posts. And these other ones were ones that I added, most of which were generated just straight through chat GPT I didn't do much editing, but that's the experiment is to see can we get these sites to rank and these articles to rank without having to spend a lot of time or a lot of money doing it. So, Let's dig into how we're doing it. So our AI content experience setup, or, or the experiment setup is includes Ghost Chat GPT, and something called Placid. So Ghost is our blogging platform. That's this thing here. It's free, it's open, it's free. If you wanna self-host it, it's open source. If you wanna self-host it though, you, I mean, you still need to deploy it somewhere. So we put it on digital Ocean on one of those, like $6 servers. So this thing, our blog is six bucks a month. Although if you just want to get started quickly, ghost is great. Just pay for their tier, whatever and skip the, skip the trouble of setting it up, I don't think it's very expensive. $9 per month Build yearly. Yeah, I mean whatever. 11 bucks. Yeah, just do it. Don't self host it like we do. It's stupid. Okay, so once you have ghosts set up, then obviously we'll need chat, g p T and Placid. So let's go through Ghost. We kind of already did blogging platform free and open sourced. I like it. It's great. You can get there are a couple things out of the box that I like about it. So first is this subscribe thing. People can subscribe to the email standalone. They also have an api, so you can add people as they sign up to your app. And this can be your area where people get updates from you in their admin area. You can also send each of these blog posts as emails or not, so you can sometimes just publish and put it on the site or you can send them as as an email newsletter. They have a nice little email newsletter section. Where you can customize this and put, I don't know, some kind of image and, and your logo, whatever, it looks fine. It's totally fine and free again, or very cheap. So I don't think you need to go and spend a bunch of money on, on MailChimp. It doesn't matter how big your list size is here, cuz again, this is self hosted and you're or if it's not self-hosted, you're still just paying for the infrastructure and for ghost itself, not based on the number of email subscribers. I think you can also charge people if you want to, so you can have a private area in a public area. Anyways, that's Ghost. If you want to take a look at what editing one of your, one of your articles looks like in the back end, it's kind of like a nice little editor with some, some metadata stuff. Anyways, back to, so I don't care if this is WordPress for you. We use Ghost, but you don't have to. So going back here, let's go to the next step Placid. We need some way to generate all of these images. So if you go back to our blog of you cite these images, these are kind of a pain in the ass to create. I don't like doing these by hand. I used to do them sometimes using a tool called photo P. It's like Photoshop in the browser, but free and really amazing. It's insane. I use this thing all the time. I think I heard this guy is making, I think it's just a single dude making over a million dollars a year, just a one person business. It's all for the nerds out there. It's all like just local JavaScript too, so there's not even really any backend for this thing. Totally insane. Amazing. This guy built this. I don't know, I don't know how the hell he did it, but it's, it's awesome. So, back to reality. We gotta generate these images if you can, if you want to do them by hand, God's speed. But I'm using this tool called Placid. So here's our, here's our template, as they call it. We'll click edit. I don't even use, I set all this stuff up because I thought I was going to try and automate this, but it turns out the experience of just using chat G B T ends up being a lot cheaper. And sometimes you gotta, if you guys have played with this at all, sometimes you got it doesn't get it right on the first time or the first try, or the second try, or even the third try sometimes. So it's kind of nice to be able to noodle with the thing here and then just like, let it do its thing, copy and paste it, it takes a little bit longer, but still it's like, I don't know, maybe eight minutes per blog post. And I don't need 300 of these, although if I did, I could automate this and, and potentially get there. But I think I'm getting higher quality results with maybe a little editing by doing it manually. So if you want to just quickly generate these images, if you, once you set up your template, I think I just grab like a, like one of these, the templates they already had. I didn't even edit it that much. You can click test and then you can change your title here and just click download. And then this is the exact image that I'm using. I just drag and drop it into Ghost as the kind of hero image. So now that we have our image and I, I kind of jumped the gun here, you'll get this title from chat, G p T. So chat, G P T will generate one of these, one of these titles for you that you can just copy and paste into here. So that's placid che b t, here's the prompt. I'll copy and paste this for you guys to be able to use. For those who are not watching, it's very simple. Feel free to iterate on this. These results are fine, but by all means, these, this is not like the most amazing prompt I've ever created. Rewrite this blog post. Keep the meaning, but don't worry about substituting the exact correct word. Just keep the tone the same, and make it a little fun and a little informal. Bring your personality out. Occasional emojis are okay. So rewrite this blog post. That's the main task. Keep the meaning, but don't worry about substituting the exact correct word if you don't, I've had results where, It will try almost verbatim to like use a thesaurus to re rework the blog post, to keep almost the exact same sentence structure, but just substituting different words. If you tell it to not plagiarize, that might be something I've, that is something I've experimented within the prompt. But that's where this sentence, that's where the step comes from, is that that's what it does. If you just say, rewrite the blog post, but don't plagiarize, it'll get weird with like, it'll act like a weird osa. Just keep the tone the same, make it a little fun and a little informal. By default, it will chat. B t will output something that's super stiff and dry as all hell. So I like to add these, like emojis are okay. Bring your personality out, make it fun. A little informal. Informal. You can, you can play with this and see if you can get some different results. So we have our image generator, we have our blog and we have chat. G P T. The kind of the step that's that I didn't put in here, that if you wanted to do some like long tail SEO keyword research, you can use something like S SCM Rush for chat based.co. So this was the site that we were trying to get set up really quickly. We bought it last week. There's really not that many competitors and the competitors that are there don't really have blogs. So we didn't have really great, a great way to research how other people were doing their content stuff. If you were trying to find out what your competitors were ranking for, you could use one of these tools to figure out what type of content you should be creating. What I also like doing is just going to a competitor and copying a blog post I like, and using that prompt that says, rewrite the blog post. You're not gonna get the rich images that, or videos that somebody else might have laid in there, but you'll have the same content. And that's a pretty great start. Good enough for us, at least for this experiment. So let's say we used one of these tools or we found a competitor, so we're building something that's a competitor to Vid Yard. We have on their blog, found some article that we'd like and we want to rip. Then we'll go to the blog. We'll find one of these articles and we'll just copy and paste the text and put it into chat g p t with our prompt. So, Not one of these video guys. Let's best AI prompts for sellers. So this one's great. Best AI prompts for sellers. Just copy this whole thing, not the whole thing. I'll just copy part of it for this. I do like pacing it into like a code editor because it'll remove all the weird characters. And then I can just add my prompt. So let me go back and add my rewrite, this blog post prompt. I'll add that to the top of my, my text here. And then I might do something like just, just call this out for chat g p T. Just say that this is the blog post and then use these capital words. I don't know if this makes a huge difference, but knowing how machine learning systems work, it's nice to be really clear like this. So rewrite the, rewrite, the blog post, all caps and blog post is all caps. And then you give it the blog post so it kind of knows where the instructions end and the blog posts begin. Then you take this whole thing, you would just pop this into chat, G p T, and it comes up with this title. So selling 2.0 using chat, G P t, AI for sales. So this will take a while to generate, but here's my title. So I would take this title, I would go back to Placid. I would enter this in as my text and download this. So I've got my image chat GPTs doing its thing. When it's done right, I would just copy and paste this into Ghost and I would post it. We are going to, we might backfill these. So by that I mean we might generate like 30 to 50 of these and go back in time and backdate it. So it looks like this thing's been around for a little bit longer than it has. You can do that in Ghost. You just go into the post and on that right hand side where there were the, the metadata for. The post, you can do a published date and backdate it too. I don't know, right? April or March of 2023, just so it looks like there's been some content up there for a little bit. And then you can submit that to Google Search Console and we'll see how it goes.