Fund Stuff - Episode 10 - Mastering The Art Of Giveaways

Hello, this is Andrew from XO capital. I don't wanna say this is a real podcast. This is more of an audio companion to our blog, our field notes as we go through acquiring small software companies and learning how to operate them. So today I want to talk about mastering the art of giveaways. So we've done about 16 of these giveaways. Some got a few hundred impressions, some got a few thousand. And I wanted to go over some of the differences that we've seen in giveaways and What makes one successful versus kind of a dud. So they're hit or miss, but the kind of product that we're gonna be talking about today is something called Super Send. doesn't really matter what the product is. This one's a called email outreach tool. Like Lemlist. Over the past 90 days, these are my stats. Right? So follow our growth, And this is just on Twitter. There's some similar metrics for LinkedIn, but just on Twitter follower growth, 1.8 K. 800,000 impressions in total 15,000 over 15,000. . Engagements 5,000 profile, but so this is, this is driving traffic. This is driving revenue for super Send. this again is really the vehicle that took super send from absolutely zero, starting from scratch to 6,000 in recurrent revenue where it's currently at today.